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Book Title: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Author: Michael E. Gerber
Genre: BUSINESS & ECONOMICS
"Because, the moment you chose to start a small business,.. you unwittingly chose to play a significantly larger game than any game you had ever played before."
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.